Getting people to attend your live event may seem like a daunting task at first, but it can turn into a piece of cake when you implement modern knowledge about email promotion. As long as your email is targeted at the people who already know and like your business, you can be sure that they will open it. Readers still check their emails frequently, sometimes even more than once a day. However, how does this translate to a successful event email marketing strategy that will attract people to your events? Here’s what you need to know.
Start With the Visuals
We can’t stress it enough – people fall in love with visuals first and foremost when it comes to emails. That’s why it’s essential to make sure your content looks professionally made. You can use a variety of pre-made email templates to promote your event in style. Don’t be afraid to use flashy banners and even gif images – this is when you can go big with visuals. After all, you want people to notice that your event is huge and that you would love them to come.
The Main Tricks to Promote Your Event via Emails
Email marketing for events isn’t necessarily just one email you send, and that’s it. On the contrary, you should carefully plan a series of emails to build anticipation and pique your audience’s interest. Even if they didn’t plan on attending at first, they probably would run to buy tickets after you’ve finished advertising your business. The main benefits of such promotion are:
- You connect to your readers on a deeper level
- You build a long-lasting bond with them via emails and the event itself
- You can send special offers to get them all excited for the upcoming event
- Early-bird ticket offers can help you build anticipation and attract more visitors
Of course, segmenting your email list into different groups is important to send personalized offers to each category, so you might want to start with that first.
Send the Announcement
You can send the first invitation email even when you’re still arranging the guest lists and preparing the catering for the event. This could be a simple email ad announcing the event with a date, place, and address so your readers can plan ahead. This type of email doesn’t have to be too grand, so ensure it’s neat and all the details are correct.
Build Anticipation
As far as event email marketing examples go, this type of email is the most important. In the series of upcoming messages, you get to share exciting details about the venue, beautiful pictures of food, or a list of VIP guests your readers may be interested in meeting. Plan these emails carefully, as they need to pique your audience’s interest to the maximum, making them want to attend your event no matter what.
Add Teaser-Emails with Videos
Regarding email marketing event promotion, using teaser videos is a must. However, you need to follow a few simple rules to make them truly effective. Here’s what you need to consider:
- Make your videos short because heavy ones might get your email spammed
- Use links to social media posts promoting your event on different platforms
- Add CTAs encouraging your readers to check out your promotion posts and share them with their friends
- Add big, cohesive buttons to make the process of sharing your posts as easy as possible
- Add links to the landing page of your event
You should always think about cross-promotion. That’s why encouraging your readers to share the event ads is so important. This will exponentially increase the number of people who see your advertisement!
Event Reminders are a Must
Some of the best event marketing email examples always include reminders, teasers, and important updates on your event. Include the list with photos of special guests, their bios, menu options, and some gorgeous visuals of the venue. Mention some special improvements or changes that you’ve made. This is the time to throw in some more details, reminding your readers just how exciting your event will be.
Conclusion
Event promotion is a tricky task, but when you do it right, you can achieve a high attendance rate. Depending on what you’re advertising, you can include different details of your event to pique everyone’s interest. You can start slowly, long before your event date, so everyone can plan accordingly. Afterward, try to create a series of teaser emails slowly revealing the most exciting points of your event. Make sure the visuals are on par – your emails should look stylish and coherent. Add Call to Action buttons for registration or sharing your ad posts across different social media platforms.
